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B2B Technology Public Relations

It's one thing to say you're great on Medium, Hacker News, or Reddit.
It's another when an editor says it.

We get press coverage and digital presence for clients seeking brand awareness. B2B tech marketing is about creating credibility among skeptical technical audiences.

Press coverage gets customers, partners, and investors to believe you in a way that a Stack Overflow post can't.

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The Skeptic's Audience

Engineers are the most skeptical audience in the world.

They think vendors' claims are overstated, fees are excessive, and that they could build a better product themselves with open-source software over a three-day weekend.

The skepticism of a silicon engineer informs our point of view. They don't want speeds and feeds; to believe in you, they want data, results, and proof. Our first client was the largest silicon engineering firm in the world, Intel.

Don't trust code you didn't write yourself—and be even more skeptical of code you did. — Software Engineering Proverb

Trusted by engineering-led clients

What We Do

Four disciplines. One point of view.

Clients seek brand awareness and lead generation, but our strategies change to meet the circumstances.

ST

Strategy

We find strategic insights our clients don't see. We connect with editors, analysts, and customers to go deeper and gain authority.

MS

Messaging

There is nothing more important than messaging. Every trade show, every email campaign, every paid search gets lift based on the quality of your message.

DG

Digital

We drive brand awareness and lead-generation through targeted account-based marketing (ABM), highly technical content strategy, and high-intent B2B lead generation.

PR

PR

The greatest predictor of media relations success is timing and relevance. You need a team that connects your product with what's happening now in the industry.

Close-up of blue network cables patched into a data center switch

Our Story

Owen Media sits at the center of how new technologies become real markets.

Across each of these transitions, one principle has remained constant: innovation alone is not enough. Markets move when credibility is established.

Internet Infrastructure

A new $60B category

The company's origins trace back to Internet infrastructure, when Intel partnered with Owen Media to establish a new category for switched fabric interconnects in data centers.

The Cloud

Defining DevOps

As computing moved to the cloud, Owen Media supported AWS and Google Cloud in introducing developer platforms and enterprise hosting services to the market — shaping the narrative around DevOps.

Today

The AI era

Owen Media works with a new generation of AI companies — from early-stage startups to advanced infrastructure providers.

Third-party validation is built on domain expertise, editor relationships, and the instinct to deliver the ideal lead at the right time.

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As Reported By

Third-party validation, on the record.

Bloomberg WSJ Fast Company Reuters TechCrunch